Branding and copywriting for mission-driven businesses and nonprofits.
You’re confident in your mission. But, your messaging isn’t producing the support you need. Why not?
- You’re on the content hamster wheel–you’re pumping out newsletters with no clear plan in place.
- You’re busy. Who has the time to get strategic about planning a website designed to convert when you’ve got a calendar packed with donor meetings?
- You lack consistency. You need to do some deep research and reflection on your brand, but you don’t know where to start.
You need a plan. You need a strategist. Someone who will
- Get to know your values, stakeholders, and clients like the back of her hand.
- Create a plan for your campaign, one that’s based on deep research, interviews, and competitor analysis, not just a few light Google searches.
- Craft the messaging you need based on that deep research.
- Act as a member of your marketing team, partnering with managers, volunteers, and employees (but with the eagle-eyed objectivity of an outsider).
- Give you the personalized attention that you won’t get from an agency.
I’ll help you get the strategy right.
Hi, I’m Caitlin.
Mission-driven businesses and organizations partner with me to get clear on how to speak to their stakeholders and constituents.
The right words align to solidify your marketing message. But, the words have to be rooted in strategy, or they’re going nowhere.
Using my SPARK framework, I’ll create the customized strategy you need to build trust, foster relationships, and inspire action.
With your messaging on track, you can meet your milestones and explore new ways to expand your impact.
Let’s get started.
North Star Brand Messaging
The foundation to solidify your marketing machine
Magnetic Website Copy
Your virtual storefront and fundraising home base
Compass Email Content
Content your subscribers will open and click through
Increase visibility and build trust.
We had struggled with getting our stakeholders on the same page, but without much strategy. I needed to have all of our people running in the same direction. Caitlin was the expert solution. Our team are all happy with the brand guide (and that kind of agreement is rare). 10/10 recommend