
Marketing strategy and on-brand messaging for mission-driven businesses and nonprofits.
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You’re confident in your mission. But, your writing isn’t connecting with your audience like you expected.
Why not?
- You’re not sure you’re focusing on the right message.
- You’re not consistent. You know you need to build stronger relationships with your audience. But, you don’t have the time to regularly connect.
- You can’t do your business or organization justice with your writing. You’re so deep in daily operations that it’s hard to be objective.
- You’re overwhelmed; you like to write (and are good at it), but you simply don’t have the time when you have so many other things going on…
Those words, though? They matter. Big time.
The right words:
- Reflect your values
- Highlight your unique services, offerings, and initiatives
- Connect with your audience and encourage consistent engagement
- Prompt your audience to take the next step
- Increase revenue so that you can make an even greater impact
I’ll help you get the words right.


Hi, I’m Caitlin.
Mission-driven businesses and organizations partner with me to articulate their values to their audience.
The right words align to solidify your marketing message. And it’s that message that will build the relationships with the people that you need the most.
Working with me means gaining a strategic partner who will inspire others to act.
With your messaging on track, you can meet your milestones and explore new ways to expand your impact.
Let’s get started.

Magnetic Website Copy
Transform your website with actionable, compelling copy.

North Star Branding Guide
Get the foundation you need to guide all of your messaging-mission statement, voice guide, and more.

Compass Email Content
Send e-newsletters that encourage subscribers to take the next step.

Additional Services
These a la carte services will help you increase visibility and build trust.
Caitlin is a true partner. It felt like she had been a part of our organization for years and she knew everything about how to meet our needs.
