Helping mission-based businesses and nonprofits clarify their messaging so they can reach more people.
Here’s what I can do.
Website Copy
Overview: This established design firm had an existing website that they wanted refreshed with fresh copy and a more informal tone. They wanted to stand out from other firms offering similar services while showcasing their extensive portfolio in an accessible way. I wrote the home and about page copy for this project and collaborated with a small team to put together a website that met these goals.
Overview: This teacher needed a website to promote her new book. I wrote the home and about copy for her. I also wrote a welcome sequence and a pair of newsletters to help grow her email list.
View Moli Teaches Fun French website
Overview: This nonprofit organization needed a new website. They wanted website copy that highlighted their natural resources, amenities, and heritage. They also wanted SEO-copy. Working from a content brief, I created almost all of the copy for their site, including home, about, and amenities pages.
View Magens Bay Authority website »
Blogs
Overview: I partner with a marketing agency to write blogs for two of their clients–one is a moving company and the other a logistics company. For both clients, I work from a content brief, and write all articles for SEO using keywords, short, actionable sentences, engaging headlines, and interlinking. Above all, I work to sound like a nice human helpfully answering common questions another human may have on the topic (to me, this is perhaps the *best* SEO strategy of them all).
Caitlin listened to my concerns, analyzed my product and my audience, and came up with the perfect plan. She wrote the write website copy to highlight my unique offer and created a newsletter and welcome email to attract new subscribers. I enjoyed working with her!
Molly C., Owner
Molly Teaches Fun FrenchCaitlin is very detail-oriented and delivered an excellent final product. We were very happy with her ability to give us exactly what we needed for this project.
Memorie C., Business Manager
Magens Bay AuthorityCaitlin is a talented and skilled writer. We are grateful for her high quality and thorough content. She quickly integrated our SEO and content writing requirements for all website and blog content. She has been flexible in adjusting to any changes we have needed to make. She always delivers a quality product on time. She works well with our team, and we are grateful to be working with her.
