Connect with your audience. Nurture your relationship. Maximize your impact.
Truth: you need your people to open their wallets more often so that you can do more good. More active engagement means not only program sustainability, but growth.
You know this. But, you’ve got a million things going on. You may be running your own business or your own department. Maybe you’re busy courting donors or coordinating volunteers. In any case, you’re overwhelmed by your writing and marketing needs.
Somehow, consistent messaging has taken a back seat when it’s what you actually need the most.
My writing will help you reach more people, encourage them to take action, and keep them coming back for more.
Magnetic Website Copy
Starting at $2,500
You’re confident in your mission, but your website isn’t converting. Why not?
Maybe:
Your services or offerings have changed. Your current site doesn’t reflect the great things that you’ve got going on.
You have a website, but it was first built ten years ago, and you haven’t updated it since.
Your site is confusing or difficult to navigate.
Magnetic Website Copy will articulate your mission, illustrate your impact, and inspire action, whether you want people to donate their money, volunteer their time, or subscribe to your email list.
This package includes:
- 60 minute strategy call
- Website copy critique-to troubleshoot areas where your copy. may be missing the mark
- User experience analysis-to examine the gaps and opportunities that exist on your website.
- Up to three pages of on-brand website copy (Home, About, and Services) written specifically for your audience and designed to convert.
- Up to two rounds of revisions
- Follow up with you and your designer
- Final copy delivered via Google Docs
- Up to six social captions announcing your new site to your audience on your preferred platforms.
North Star Strategic Brand Guide
Starting at $1,000
You’re having a hard time finding new support, not to mention maintaining the donor relationships that you already have. You’ve had a few different mission statements over the years, and they all seem more “meh” than memorable. Your marketing is all over the place-and it’s not working.
North Star Strategic Brand Guide gives you the foundational marketing materials that you need to build consistency in your messaging now and in the future. You’ll get the research-backed essentials that you need to build a consistent brand, one that will present your values clearly and confidently to your audience, time and time again.
This package includes:
- 90 minute strategy call
- 6-8 stakeholder interviews-to see what your board members, employees, volunteers, and clients are saying about you.
- Competitor analysis-to see how similar orgs talk about what they do…to uncover how you stand apart.
- New vision, mission, and tagline statements that align with your values and with the work that you do.
- A mini-voice guide detailing how to speak in all communications to ensure that you’re consistent in your messaging moving forward.
- A website copy roadmap- actionable steps that you can take to align your current website copy with your new mission statement.
Compass Email Content
Starting at $750.00/month
You have an email list (great!) but those friendly subscribers aren’t taking further action. Or, they’re unsubscribing. You’re missing a big opportunity to connect with your people and make them feel part of your community.
Compass Email Content will help you bond with existing subscribers by providing them with the valuable content that’ll keep you top-of-mind. You’ll send emails that your subscribers will be happy to see in their inbox-and that will propel them to take the next step.
This package includes:
- 60 minute strategy call
- Strategic email sequence (3-5 emails) that will speak to your subscribers like a trusted friend, from subject line to sign off.
- Up to 2 rounds of revisions
- 30 minute follow up with you and designer
- Final copy delivered via Google Docs for easy integration into your own system.
A la carte services
Interested in other ways to raise funds so that you can help even more people?
I offer additional services a la carte, including:
- copy critique of existing marketing materials
- single page website rewrites
- marketing strategy and consultation
*Interested in bundling packages? I do that, too. Or, like my style but don’t see a package that fits your exact needs? Let’s talk!
Here’s what working together will look like:
Discover
It starts with big time research. I’ll study your mission, your competition, and your audience. Then, we’ll talk about your marketing challenges and your project goals. I’ll craft a customized plan built to meet your needs.
Plan
Next, we’ll discuss how to measure performance so we can make sure your content is working for you. We’ll set clear expectations for communication, and we’ll schedule deliverables. Then, I’ll get to work. And you’ll go back to running your business.
Implement
As I work, I’ll communicate with you to ensure that we’re executing the shared vision for the project. Meetings will be efficient and collaborative. We’ll troubleshoot as needed. I’ll deliver your final project on time, no drama.
Caitlin has keen insight for assessing the scope of a project–needs, creativity, timeline–and masterfully excels at all three. Caitlin is a gem to work with and will ask all the right questions so she is able to deliver a high quality product . I will definitely be using her again.
